Music Machine

The AT&T Discovery District of Dallas commissioned Flight School to create an animated “brand moment” for their 104′ tall by 84′ wide media wall, which is a focal point of the popular local hotspot.

Creative director and composer, Barrett Lewis, conceived of the visual and sound as a singular experience. The result is a whimsical and kinetic machine, designed and built around the very music composed for it.

The media wall employs a 6.67 mm pixel pitch at a resolution of 4,752 pixels high by 3,840 pixels wide, giving it a total of 18.2 million pixels at a 60fps frame rate. It is one of the largest 6.67 mm pixel pitch displays in the United States.

This 60-second brand moment was one of several, and was said to be one of the favorites that AT&T has ever produced.